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Welcome to Guerrilla Wraps Course Details!
We provide the most comprehensive training on the business of vehicle wraps. There is no one in the country doing work like ours, and there is definitely no one training other professionals how to create and sell this type of work for vehicle wraps. I am sure after examining the galleries on this site and my Intelligent Design Studio site you will recognize this to be true. This is an exciting class and your satisfaction is my primary concern.
OVERVIEW
For about the cost of a single wrap; $6500, we will help you change the way you operate your business and introduce you to resources that will guide your business for the rest of your career. I have trained hundreds of businesses across the US and Canada and what I offer is unique. The total package is $10,000, however you can commit to the training first for $6500 and while in class determine if you want the optional course materials valued at over $4000. You can purchase them while you are here for $3500. The materials are essential but can also be purchased later. Please see below for complete details.
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Who are the folks behind Guerrilla Wraps?
Dale Dunnihoo Jr. and his son Dale Dunnihoo III (customers call him D3).
Dale Dunnihoo is the author of Price It! The Sign Shop Calculator, a software program that he created that calculates the price of every product created in typical sign shops. He authored the Speed of Signs seminar that he taught to over 600 sign shop owners and designers and he has presented his ideas to thousands at trade show events all across the US and Canada. He also wrote the only book on the Gerber EDGE - Imaginations Edge. This 1000 page e-book covered every aspect of the first vinyl printer and many other subjects that helped sign shops become more creative and profitable.
At 31 years old, D3 already has over 13 years sign making experience, is head of the installation department and offers a fresh perspective on vehicle wraps.
Dunnihoo started his first sign company in 1973 with lettering quills and airbrushes specializing in automotive graphics. He opened his retail sign shop; One Day Signs in 1987 and covered thousands of vehicles with computer cut vinyl. When the Gerber EDGE was introduced in 1994 he became one of the first sign shops in the US to purchase one. He even wrapped cars with the EDGE even though his sign supply distributor said it could not be done. In 2000 they repositioned themselves as the Sign Studio. Their clientele became more exclusive and the wraps and sign work evolved to new heights. They were even involved in three Hollywood movies!
Continuing to grow with new technologies, software and equipment, in 2006 they repositioned themselves again as a branding firm. No longer produce signs, they operate as the Intelligent Design Studio and specialize in 2 things: Corporate branding and vehicle wraps. They are located in beautiful Mobile, Alabama.
Dale and D3 are proud to open their studio again to train others how to wrap vehicles the Guerrilla way!
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What makes their training different from other wrap classes?
The compelling difference in the training program that Dunnihoo and son provide is that all five aspects of vehicle wraps are covered in great detail, and they have the talent and experience to impart this knowledge to you. There are numerous individuals and companies that offer application training for wraps but few, if any, train you on the most difficult parts of the process: sales and design. They offer a very intense two day and one half day, hands-on curriculum that will change the way you operate your business. It is geared primarily for business owners and designers that desire to get into wrapping vehicles as well as shops that already vehicles but wish to take their skills and their wraps to the next level.
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What exactly do you mean very intense training?
The guerrilla metaphor in their methodology is not just a marketing device. Training begins on Saturday morning and class continues for 12 hours or until everyone says it time to sleep. They begin again on Sunday morning and stay at it again for another 12 hours. Monday class usually runs 8 hours. Military boot camp is a walk in the park compared to this weekend. This is serious training and you will not be disappointed. You can sleep on your plane ride home. You will arrive anticipating that you will learn the necessary steps to wrap vehicles, and you will leave with that knowledge. But you will learn so much more. Guerrilla Wraps training will introduce you to hardware and software that will revolutionize how you design. Designers can look forward to burying themselves in graphics programs for many years to come. Managers will be introduced to sales and management techniques that will redefine how you operate your business. You may even do what Dunnihoo did and get out of the sign industry all together. No matter which path you choose to take after attending this course, one thing is guaranteed life will never be the same!
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I understand the Guerrilla Wraps name is a take off of the popular Guerrilla Marketing and Guerrilla Advertising books, but what does it really mean?
It means applying guerrilla warfare tactics and strategies to your business operations. A highly trained and specially equipped group of guerrilla fighters can overcome all obstacles and emerge victorious. This training is geared to small businesses who want to compete against the big firms wrapping vehicles. The big design agencies creating wraps are sending their work all across the country to be installed. This means the best vehicle wraps produced in the entire country are going to be in your town. Customers will find out where they were produced and since they can easily be applied by local installers, local businesses will hire these big firms for their wraps. These big firms also are beginning to market directly to smaller businesses in smaller markets including your market. Guerrilla Wraps offer to the small sign shop is the opportunity to compete in the vehicle wrap business with any one even the big national firms. In fact this is the fundamental concept of Guerrilla Wraps! With our specialized curriculum we can train you to be competitive. We will train you how to sell, design and apply professional vehicle wraps that will make you profitable. Now is the time to position your business as the leader in your market.
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Why is the training done at your studio and not at customers shops?
The first year of the Speed of Signs seminars were held at Dunnihoos One Day Signs shop. Business owners and designers were able to experience what many considered to be the flagship of vinyl sign shops owned by one of the industrys most talented sign artists. Gerber Scientific Products sponsored Dunnihoos seminar for over 30 months and he traveled to cities all across the US and Canada. The original two day seminar became one intense day, but some things were lost in the process. Because of this experience, Guerrilla Wraps training will only be offered at the Intelligent Design Studio location. Making you successful is the ultimate goal of this offering and the opportunity to experience Dunnihoos Studio firsthand is a part of the training. Please bring your cameras.
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How many people from my business can come to the course?
The course is limited to a single business. Since I customize each class to the needs of a single business, everyone gets enough personal attention and it encourages a creative, interactive dynamic for everyone. This program is primarily geared toward business owners and designers, so 2-4 people are normally invited. The sales and design aspects are core to the process of wrapping vehicles and 4 computer stations are available. However, if you feel it is critical for your installer to attend the course then he or she is welcomed to attend too, at no extra charge. They will spend most of their time with D3 and the other installers wrapping and unwrapping vehicles.
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If our installer doesnt attend, how will we learn to actually install vinyl?
You will have your hands on lots of vinyl. The curriculum is complete enough to cover all aspects of the wrap process. The course schedule is divided into the 5 key areas of operating a successful wrap studio. Each of these sections is then covered with detailed, hands-on exercises. Dont worry about brain over load; everything we cover is well documented in the training manuals. You will spend time in front of computers, practicing sales and marketing techniques and installing vinyl. Smoothing vinyl really is the easiest part of the course. You will master the basic techniques and be able to get your installers up to speed quickly in your shop.
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Why are there so many people offering vinyl application training?
Entrepreneurial installers that specialize in applying vinyl have realized a need for their services and have created courses to fill this need. For years the concept and creation of wraps were done by advertising firms, the vinyl was printed by service providers and finally the decal kits were applied by installers. Installing professionally produced wraps has become an industry in its self.
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Why is there no one offering complete vehicle wrap training?
Fear of competition makes sales and design knowledge closely guarded secrets. Salespeople and designers are often not qualified instructors and the concept of training competitors is foreign to many people.
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Then why does Dunnihoo offer this training?
As a long time Letterhead, the concept of sharing information is simply part of who he is. His experience presenting The Speed of Signs seminars, Imaginations EDGE book, and the Price It! software combined with over 36 years of operating a successful sign studio specializing in vehicle graphics has positioned him to be uniquely qualified to teach this program. It is important to Dunnihoo to share his experience with other professionals. We all occasionally have that feeling where you just cannot wait to go to work and create something amazing. Having a positive mindset is a developed habit just like being anxious and slipping into the negative. There is magic in what they teach and the satisfaction found in sharing ideas with other professionals is often greater than the fun of just making money.
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What about his competition?
Fearing local competitors has never been a problem. In fact Dunnihoo often works with local shops, trains owners and employees and even sends work to them. When competitors become allies, everyone wins.
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What is the cost of this Guerrilla Wraps program?
The cost of the course is about the cost of a wrap; $6500. See details below.
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What does the Guerrilla Wraps course include?
First of all, you leave with a vehicle wrap. Well actually you leave with a DVD or HHD that contains your shop vehicle wrap files. When you get back home you will have an awesome example of what you can now do! The advantage of working with Dunnihoo, designing and producing your actual wrap is that you experience the continuity of the project from beginning to end. And of course there is much more, please see complete details below.
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We have wraped our shop truck, so can we attend class and design a wrap for one of our customers?
Yes. This is a great idea. Sell your customer a van wrap, come to the class where Dunnihoo will work with you create the files with you. When you get back to your shop, simply print and install the vinyl and your customer will have actually paid for the course. Actually you can bring a customers project with you and we will create a wrap for it and a new wrap for your truck, too.
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How do I register for the course?
Email Dale at Dale@DaleDunnihoo.com or call him at 251.661.4500
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PRE-COURSE DETAILS AND EXPECTATIONS:
1. We will work together to analyze, critique and develop your existing brand identity, including your logo, collateral images and web site design. Working together on this process will introduce the methodology that you will use with your customers.
2. We will work together to create an original wrap for your vehicle based on your new brand identity. You will leave with the actual files that, once you are back at your studio, will wrap your vehicle and be used as the basis your new brand identity.
3. We will work together to analyze, critique and work with you to design the remodeling of your existing facility into a studio setup to better help you sell, design, produce and install vehicle wraps.
4. We will train you to sell brand identities and vehicle wraps based on value not time and materials. And also show you how to sell based on the proven techniques that all fortune 5oo companies have used for years.
5. We will share our 36 + years experience of custom painting, wrapping vehicles and operating a vehicle centered studio with you and we will share all of the speed techniques that we have developed over the years.
6. We will introduce you the most amazing 3D animation software available that will set you on a path of discovery and will influence every aspect of your business for the rest of your career.
7. We will show you how to maximize the software that you are currently using and integrate it with resources that very few people are aware of.
8. We will train you how to organize and streamline your studio so you will be able to make the most out of very minute that you deal with new and existing customers.
9 We will train you how to organize your graphic files and digital assets to help you save time and increase efficiency.
10. We will introduce you to some amazing tools and materials that will increase efficiency and excellence and also minimize waste in your production and application departments.
11. We will train you to apply traditional fine art techniques to your designs that are radical different than the clipart based training taught in other wrap courses. Originality is the key to setting your studio apart from your competitors, and originality in your designs will enable you to charge your customers fees based on value, not on the square footage of materials.
12. You will become a part of our Guerrilla family and have the opportunity to network with the growing number of professional that have invested themselves in Guerrilla Wraps. As the training expands and evolves, you will have access to new resources as they become available.
13. Your business will be eligible to send your designer for a return visit free of charge to be a part of our Mentoring Program. 12 months after attending the Guerrilla Wraps class your designer will be eligible to attend a complete Guerrilla Wraps class and help train that class. No doubt he or she will learn from the experience and also learn the new topics we will share. You provide transportation and lodging and we will provide the rest. This is also an excellent opportunity to network with other professionals and showcase your successes!
14. You will also have access to our talented designers that will help you with original 3D modeling and animation creation. Surprisingly affordable original 3D assts are just an email away for everyone in our Guerrilla network.
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OPTIONAL COURSE MATERIALS:
1. A custom display system that will immediately transform your sales area into a professional gallery that compels customers to choose you.
2. 500+ graphic files to populate this display system with actual examples of wraps, and branding concepts that will establish your professionalism to your customers and help you close sales quicker.
3. A custom portfolio system that will provide you a sales tool second to none and provide you with a foundation that you will be able to build upon with each new project you complete. One of the advantages of this portfolio system is that you will be able to travel to your customers offices and bring the professionalism of your studio with you. The value of an effective portfolio is priceless.
4. You will receive assets that will enable you to be more efficient and organized. These computer hardware, office management tools, computer hardware and organizational tools will help you become more efficient and productive.
5. You will receive software programs that will enable you to begin applying what you have learned in the Guerrilla training course the very first day you return to your studio. These software programs are not being used anywhere in the sign industry (other than with the companies that have been through our Guerrilla Training) and are guaranteed to set you apart from every one of your competitors. The training we provide on these programs will cut years off of your learning curve allowing you to produce original, custom designs in a fraction of the time it may have taken you.
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